Monday, November 9, 2009

Haagen-Dazs Opens in Robinsons Place-Ermita

Robinsons Place-Ermita or Robinsons Place-Malate? No matter what name you call it, the fact that it was my favorite hang-out place back in college cannot be erased. It used to be a tiny mall but things have changed recently. They have grown in size and in form. From a dozen or so shops, it now boasts of more than a hundred, all of them trendy brands. And they're adding more as evidenced by the continued improvements I saw on my way to the Midtown Wing where Haagen-Dazs formally opened a store Thursday last week. Yes, the mall now housed one of the richest and creamiest luxury ice cream brands on the planet. Cool.

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The store opening, which I was fortunate to witness, was fun and the concept by which they presented it was lively and entertaining. Instead of the usual fashion shows, they had a three-act show. Three lovely girls portrayed three different roles: experiencing three different stages in their lives and finding comfort in Haagen Dazs ice cream in the end. First was a young artist trying to compose a song. She found inspiration in a pint of slow-melting Haagen Dazs ice cream. The second girl just broke up with her boyfriend. She was depressed and the thought of Haagen Dazs made her feel a little better. The last was a girl who has just got promoted in her job. She celebrated her triumph with her friends over Haagen Dazs ice cream. The presentation sent a strong message that Haagen Dazs is indeed a comfort food and can be your best company in good or even bad times. And with the opening of its Robinson-Ermita store, Haagen Dazs has just become more accessible to Pinoys wanting a taste of this luxury ice cream right in the metro.

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The ribbon-cutting, on the other hand, was done by no less than US Ambassador to RP Kristie Kenney and Robinsons Land Corp. Business Unit General Manager Cornelio Mapa. It was welcomed by the media with utter excitement and delight.

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The two personalities also did a ceremonial ice cream scooping. Haagen Dazs-Robinsons Place Ermita is actually the third company-owned Haagen Dazs shop in the Philippines. It follows a global design philosophy developed in the United Kingdom so expect to see lovely furniture and freezers and dipping cabinets designed in Italy on your visit.

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Thanks to my blogger friend Rowena and Haagen Dazs Philippines for inviting me to this event. It was a pleasure knowing Haagen Dazs as a brand, meeting the people behind it and enjoying the goodness of its latest product, the Haagen Dazs Dark Chocolate Orange Ice Cream.The cocktails from TGIF was delicious, too. I so loved their salad dressing.

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some of the bloggers who attended the opening


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Haagen Dazs' latest creation

Haagen-Dazs was generous enough to let us sample two items from their Christmas Menu. I loved both.

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Haagen-Dazs Robinsons Place Manila
Ground Floor, Midtown Wing
Robinsons Place Manila
Ermita, Manila

Store Hours: 9:00 a.m. to 10:00 p.m. daily


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4 comments:

  1. Company-owned Haagen Dazs stores has lower prices compared to those franchised ones.

    I'm looking forward to try those new flavors, Chocolate Hazelnut Brittle and Dark Chocolate Orange.

    ReplyDelete
  2. This is truly the best ice cream in the world, good to have it here in the Philippines.

    ReplyDelete
  3. I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

    ReplyDelete
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